Supriya Sahu, DG Doordrshan
DG Message

On the 58th anniversary of Doordarshan, I sincerely express my heartfelt gratitude and sincere thanks to all our viewers for all their love and support. Though, Doordarshan had a modest beginning with an experimental telecast starting in Delhi on 15th September 1959,  it reaches more than 90 per cent of the Indian population covering almost every nook and corner of the country.

It is with your love and support, that Doordarshan has played a pivotal role in India’s Broadcasting history.  As Public Service Broadcaster, it has significantly highlighted issues of public interest, especially in health, education, empowerment, social justice etc. apart from providing credible news and wholesome entertainment.

Doordarshan is in its transformation stage and therefore our vision is of a complete transformative ideology. This includes understanding of what Doordarshan viewers want and accordingly re-launch of Doordarshan channels with fresh content and montage by hiring professional agencies to bring in newer perspective and enhanced skills for better output. We are also looking to provide a new ‘look and feel’  to our channels in keeping with the changing times and competition. New programmes like cuisine shows, travelogues, career guidance and programmes based on film songs have also been started from all the regional channels of Doordarshan.

We also are planning for complete digitalisation of Doordarshan’s terrestrial network. DTH platform of DD has expanded manifold reaching out to millions of  homes in India with a bouquet of more than 80 TV channels available to people free of cost. In short, our vision is to make Doordarshan the Preferred Channel of Choice for People of India.

I take this opportunity to thank my entire team for making Doordarshan reach one and all. On this occasion I would also like to thank our Honourable Minister of Information and Broadcasting, Smt. Smriti Zubin Irani, Prasar Bharati Chairman Dr. A. Surya Prakash and our CEO Shri. Shashi Shekhar Vempati for guiding and motivating us. Once again, a Big Thank You to all our viewers and followers on social media. With your overwhelming support, we assure you that DD will certainly strive to come upto your expectations.

Supriya Sahu

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