(BROADCASTING CORPORATION OF INDIA)
DIRECTORATE GENERAL: DOORDARSHAN
(Effective for programmes scheduled & slotted for
telecast on or after 1/7/2004)
Subject: Guidelines for the consideration,
processing and. approval of proposals received from outside producers for
telecast of TV Programmes under Doordarshan's "Sponsorship Scheme".
In supersession of all
previous instructions guidelines on the subject would stand revised and will be
operative with immediate effect.
(i) Doordarshan has been sourcing its
major share of entertainment programmes from outside Producers by way of
Sponsorship. Programmes made independently by the Producers in terms of content
and style and in conformity with the Broadcasting Code. In this process
Producers of such programmes which are selected and scheduled for telecast pay
a specified fee to Doordarshan and in lieu thereof are entitled to a specified
commercial time. This commercial time (FCT) can be used for marketing at rates
they determine for promotion of either goods or services or brand image of any
organization in accordance with Doordarshan's Commercial Code and
(ii) All channels of Doordarshan will
assess the requirements of the sponsored programmes on an annual basis for
different categories and subjects like programmes for children, youth, women,
current affairs, sports, comedies, science, science fiction, family dramas,
suspense serials, mythological serials, film based programmes including
countdown shows, chat shows, game shows, quiz programmes, musical programmes,
live events, reality shows and other entertainment/ Infotainment programmes.
i) Doordarshan shall, in accordance
with its programme requirements over a period of time, invite proposals, as and
when need arises, on such themes and of such nature as may be considered
necessary from the outside Producers by making suitable announcements over its
Network on each occasion at such intervals as considered expedient. Besides,
advertisements will also be inserted in the newspapers and copies of the
advertisements will be displayed on the Notice Board of Doordarshan Kendras.
The advertisement will also be put on Doordarshan's website.
ii) Doordarshan shall maintain a
record of proposals received in serial order. Receipt of proposals will be
acknowledged to the applicant. All the proposals will be processed within a
period of thirteen weeks from the date of receipt of complete proposal
depending on DD's requirement in each genre. All proposals will be routed
through the on-line computerized Reception Centre at Doordarshan Bhavan.
iii) A Proposal received under this
scheme shall invariably contain:
a) Detailed Story line of the
serial, break up of the story in episodes and broad outline of treatment;
b) Synopsis of each episode;
c) Detailed scenario script
of at least 4 episodes;
d) Full particulars including
names, bio-data and addresses of the Director, Script writer, Director of
Photography and Music, Director, along with a written confirmation from each
one of them separately, about their having agreed to be engaged for the production
of the programme. The applicant / Producer shall also furnish full bio-data in
respect of himself/ herself while making the application. No change in the
production team, once intimated, shall be made without the prior consent of
e) A photocopy of the latest Income
Tax Return filed; Sales Tax/Service Tax Registration no; and partnership
agreements in case of partnership firms and Memorandum of Article of
Association in case of Limited companies.
f) The Producer will also
submit along with the proposal, one pilot episode of the serial programme. The
pilot is to be produced by the Producer at his own risk and expense. In case of
rejection of pilot or delay in preview, Doordarshan will not be responsible for
the financial loss in any manner. However, in case of game shows, and musical
programmes where a costly set is required, the Producer may submit the design
of the set along with his proposal. The design of the set will also require the
approval of Doordarshan before the Producer starts the production of such
g) The producer must give an
undertaking that he would have no objection if the programme is carried on DTH
by Doordarshan free of charge with or without commercials.
iv) The Producer shall, in case the
proposed TV programme is based on a novel, short story or any other published
work, submit to Doordarshan, along with his proposal, a written confirmation
from the author !copyright holder of that novel, short story or any other
published work, as the case may be, that he/she has made over the copyright of
the said work to the applicant for the purpose of its telecast on Doordarshan
and that he !she had not made over the copyright for the same purpose to any
person other than the applicant. Provisions of the Indian Copyright Act - 1957,
will apply. The applicant will have to indemnify Doordarshan against any
violations of copyright even at the initial stage.
v) The proposal for DD-1 and DD-News
shall be accompanied by a non-refundable processing fee of Rs. 25,000/- and
Rs. 10,000 respectively by Crossed Bank Draft payable in favour of
"PBBCI" Directorate General, Doordarshan, New Delhi". This
amount shall not be refunded irrespective of whether the proposal is finally
accepted or rejected. In case of proposals meant for national satellite
channels (without terrestrial support) for example DD Sports, DD Bharati and DD
India, the processing fee payable will be Rs.5000/- only.
Provided that if the TV Programme is of the nature of a single episode the
final programme to be telecast, shall be submitted by the Producer for preview
and approval by Doordarshan.
(b) These programmes will be evaluated by an Internal Evaluation Committee at
the Directorate for national programmes and at Kendra for local programmes
vi) In respect of proposals
received from Government Departments/ Undertakings (both from Central and
States) no processing fee would be payable.
An application shall
be considered complete only if it has been made strictly in accordance with the
manner indicated in clause-2(iii) above, failing which
it is liable to be summarily rejected and returned. Doordarshan will not enter
into any correspondence whatsoever on the proposal once it is rejected and
3. EVALUATION AND SELECTION
(i) The proposals received will be processed
in two stages:
(a) by the Evaluation
Committee and (b) by the Selection Committee
Committee will include the following:
(Programmes) (National Channel),
(Programmes) (Sponsored Programme)
(Programmes), DD Bharati
(Programmes), Sales / Marketing.
(Programmes), DD Kashir
(a) The Evaluation Committee will
consider giving weightage to Directors/Producers ofeminence who are National
and State Award Winners. Weightage will also be given to those who have a track
record of production of successful and popular
programmes where the benchmark would be average TRPs for the programmes
telecast, say at 5, during the last three years on any channel,
(b) Director of Programmes of the
concerned channel where the programme is to be telecast will be the
convener of this Committee. The Evaluation Committee will
examine the proposal in detail, preview the pilot and give its recommendations
regarding the content of the serial, capability of the
production team, production valueof the pilot, suitability of the
serial for telecast, technical quality, market potential etc. Quorum for a
meeting of the Evaluation Committee will comprise the
(Programmes) of concerned channel
(Programmes) of any other channel
(c) In case the Evaluation Committee
feels that the proposal requires specialized expert opinion on a subject, the
same could be recommended to the Selection Committee who can co-opt such
experts in the field (Eg: Science, history, Music, arts, etc.)
Committee will consist of the following:
Director General of National Channel (DD1)
Director General (DD-India)
Director General (DD- Sports)
Director General (DD-News)
Director General(Commercial & Sales /Marketing)
Programmes of concerned channel
outside experts (of whom one will be a lady member and one will be an expert in
(i) The panel of outside experts will
include personalities of repute from the fields of films / TV production,
dramatics, broadcasting, journalism, literature, history etc. The Selection
Committee will include one outside expert with background of marketing. The
panel of such experts will be approved by a committee consisting of CEO, Member
(Finance) and DG: Doordarshan. Additional Director General I Deputy
Director General of concerned channel will be the Chairperson of the Selection
Committee. Director of Programme of concerned channel will be the convener of
the meetings. Quorum for a meeting will comprise the following officers:
Additional/ Deputy Director General of
Two outside experts (of whom one will be a
Deputy Director General of any other channel
Deputy Director General, Commercial and
Director, Programmes of concerned channel.
(ii) The decision of the Selection
Committee will be intimated in writing to the Producer by Registered post
within seven working days. Efforts would be, made to complete the whole process
to examine the proposal within a period of 13 weeks from the date of receipt of
the complete proposal in Doordarshan.
4. NUMBER OF EPISODES
Selection Committee while according its approval to the proposal shall clearly
specify in case of a serialized TV programme, the number of episodes for which
it has been approved as also the duration of each episode and the time band
(prime time, mid-prime time, non-prime time). The number of episodes shall not
normally exceed 52 episodes of weekly serials and 260 episodes
of five days a week of daily soaps. In other words, proposals shall be accepted
only for 52 weeks. There would be a review of the overall quality of the serial
and also it’s TRP Ratings after 8 weeks and withdrawal after 13 weeks if their
TRP rating is less than 6. Similar' review would be made after prescribed
number of weeks in case of serials given extension beyond the normal number.
beyond 52 weeks would be considered only in exceptional circumstances guided
solely by the quality and popularity of the serial. For extension, the Producer
shall have to apply to Doordarshan eight weeks in advance. The request would be
considered by DG Doordarshan keeping in view the popularity of the serial as
reflected by its TRP Ratings, payment behaviour of the producer and the status
of proposal next in line.
will schedule/slot the short-listed programmes as per the requirement of the
time band, genre and quality of the programme. Each channel will allot time
slot to serials keeping in view the requirement of the channel and commercial
potential of the programme.
the time of intimation of the time slot, the producer will be required to
submit tapes of the episodes to be telecast during a period of three weeks
before the commencement of telecast within a period of one month failing which
Doordarshan may cancel the approval of the serial or change the time slot.
However, this condition shall not apply to programmes related to news and
the preview of additional episodes and being satisfied about their suitability
for telecast in all respects Doordarshan shall intimate to the Producer the
exact date for the commencement of the telecast of the programme by giving him
four weeks notice to enable tying up of marketing sponsorship, promotion etc.
While sending above intimation, Doordarshan will ask the producer to submit a
performance Bank Guarantee equivalent to the telecast fee for eight weeks as
per DD's Commercial Rate Card. The Bank Guarantee will be valid up to a period
of six months from the date of telecast of last episode on Doordarshan. If the
producer fails to submit the Bank Guarantee by due date, the allotment of slot
is liable to be cancelled.
case of a plea for extension of time to commence the telecast of the serial, to
come on air, the request in writing can be considered only for a limited period
not exceeding two weeks and the Producer thereafter should compensate
Doordarshan for revenue loss equivalent to 25 per cent of the telecast fee of
the slot for the weeks/ days for which the Producer fails to come on air, which
will be for a maximum period of 4 weeks. The above amount of compensation will
have to be paid in advance before commencement of telecast. Failure to
compensate Doordarshan, or to come on air even after 4 weeks, would make the
Producer forfeit his allotment altogether.
certificates "as provided by Doordarshan should be the basis on which the
bills would be raised against the Producer/ Marketing Agency. No dispute in
this regard will be entertained until the payment is made. Any disputes raised
and agreed to by Doordarshan will be adjusted against the subsequent payments.
Producer shall, on being communicated the time and date fixed for the telecast
of the programme in accordance with the provision contained in sub clauses (ii)
and (iii) of this clause, furnish to Doordarshan, a bond indemnifying
Doordarshan against any claim with regard to copyright of the work used in a
particular programme and covered under the Copyright Act 1957.
Producer shall ensure that she/he at any given point of time in case of a
serialized TV Programme, maintains with Doordarshan a bank of at least 4
episodes of a weekly serial (and in the event the remaining episodes fall short
of 4 episodes, such remaining number of episodes) to ensure that the telecast
schedule IS not interrupted for want of sufficient number of episodes in hand.
In case of a daily soap the Producer will keep 20 episodes in bank.
reserves the right to change the date and time of telecast of an approved TV
Programme or withdraw the approval without assigning any reason by giving four
weeks notice. The producer can also withdraw the programme by giving four weeks
a: The producer will produce the programme on
Beta SP format and will submit the telecast tape to Doordarshan on Beta SP
together with a promo of 20-30 seconds duration along with a VHS copy of the
b. Programme should maintain excellence in
both aesthetic and technical quality of production. Technically it should
conform to ITUR specifications for video and chrominance levels: Typically
maximum luminance. 1 volt p.p with 0.7 volts of video and 0.3 volts of sync.
Pulse. Maximum Chrominance saturation =100% (colour difference signal = 0.7
volts). Audio level of the programme should be within the range of -5 db to +4
c. The Producer shall also have to follow the
advanced technical format i.e. digi Beta etc. as and when Doordarshan shifts
its telecast systems.
the time slot is not assigned to a serial within one year of applying, the
Producer will be free to take the programme to any other Channel.
validity of the short-listed proposals shall be for a period of two years from
the date of issue of letter of intimation to the producer where-after the
producer shall have no claim for slotting on any of the channels of Doordarshan
the programme is approved and a time slot is allotted, the Producer shall not
change the banner without the prior written consent of Doordarshan.
6. FREE COMMERCIAL TIME etc.
programme may be sponsored either in the name of the company manufacturing a
product and / or providing a service or in the name of the
products manufactured by the sponsored company.
Producer shall, for telecast of a sponsored programme, pay to Doordarshan such
telecast fee as may be prescribed from time to time in
Doordarshan's Commercial Rate Card. The payment of the telecast fee shall be
the joint and several responsibility of the Producer and his designated
Producer shall be entitled to utilize, such period of time, to be known as
'Free Commercial Time ( FCT) as may be specified, from time to time, by
Doordarshan in its Commercial Rate Card. The Producer can utilize the FCT
before or after or in between the programme. He shall, in addition be entitled
to a credit line of 10 seconds each at the beginning and at the end of the
programme. The credit line shall include only the name of the sponsor /product,
as the case may be written and /orspoken. The sponsor shall,
however, be allowed to use in the credit line his/her logo, lettering style,
music/sound effects, etc. as described in Doordarshan's Commercial Rate Card.
actual duration of the programme will not exceed 22 1/2 minutes
for a 30 minutes slot and 45 minutes for 60 mts. slot including opening and
closing credit captions. Doordarshan will retain the right to use up to 120
seconds in-between the programme with every 30 minute slot and 240 seconds in
every 60 minute slot for channel promotions, public service messages etc. For
this, a break bumper is to be provided by the producer at mid-break for
insertion of the material from Doordarshan end. Unutilized time outside the
programme and between programmes beyond FCT will be used by Doordarshan for
channel promos, short duration programmes/quickies, public service messages and
commercial exploitation. The concerned Channel Manager of Doordarshan in
consultation with Doordarshan commercial service will decide the format to use
this time. All unfilled time will be utilized by Doordarshan before or after
the programme. However, the Producer in addition to his entitled FCT shall have
the option to buy this time subject to availability, at such rate as may be
prescribed in Doordarshan's Commercial Rate Card for advertising products
of opening and closing credit/title may be restricted to 30 seconds.
Producer is authorized to hold a competition or contest within the programme or
a part/episode of the programme. The competition or contest must be related to
the contents of the programme. Credit to distributors of prizes in
cash or kind will be a part of FCT allowed to the Producer and will be
permitted to a maximum duration of 10 seconds. Film Trailer and Album
Trailer will not be allowed within the Commercial Time admissible to the
case the Producer does not come on air on any particular day, she/he will be
liable to compensate Doordarshan for the losses thus incurred, by way of
telecast fee of the slot failing which the recovery will be made out of
performance Bank Guarantee executed by the producer.
or summary of previous episodes in the programme proper shall be allowed to a
maximum of 20 second in a 30 minute programme and 30 seconds in a 60 minutes
programme. It will be included in the duration of 22 1/2minutes
in a 30 minutes programme and 45 minutes in a 60 minutes programme. Any
excessive use beyond the limits will be charged at commercial rates i.e. SBR as
per Doordarshan Commercial Rate Card.
programme proper shall not be permitted to be used overtly or covertly for
advertising any product/service. The decision as to whether the programme
involves overt or covert publicity of any product/service shall rest with the
Director of Programmes of the concerned channel.
of new serials of those Producers who are defaulters to Doordarshan as well as
requests for extension of on-going sponsored programmes from the defaulting
Producers will not be considered unless the Producers and Marketing agencies
have cleared all their dues. The approval of the Empowered Committee consisting
of CEO, Member (Finance) and DG: DD would be required in case defaulting
producers are to be allotted new programmes or given extension but the
following conditions would be imposed on such producers:
a. All programmes will be telecast on advance
b. A repayment plan for old outstanding dues
would be approved by the Empowered Committee and adhered to by the producer.
c. In case of failure to adhere to repayment
plan, the programme would be instantly dropped.
In all such cases,
Prasar Bharati Board would be apprised of the arrangements made with such
defaulting producers at the earliest.
reserves the right to stop telecast of on-going sponsored programmes if the
concerned Producer 'Marketing agency fails to clear dues in time. However, the
defaulting producers whose repayment plan has been approved by the Empowered
Committee will be governed by Para 6 (x) above.
7. OTHER TERMS AND CONDITIONS
titles of creative personnel of the programme will be in Hindi and / or
English for Hindi Programmes and the total duration shall not exceed twenty
seconds. It is clarified that the credit lines are part of the programme
Producer, Director, Technical Director,
Lyricist, Choreographer, Cameraman, Video Editor, Music Director, Art
Director/Stage Designer, Costume Designer etc. Publicity In-charge,
Sound Recordist, Make-up Artist, Video Recordist, Floor In charge, Production
Assistant, Assistance in Production, Bankers of the Producer.
Credit captions could be in the format of
solid or super or rolling captions.
Programmes telecast on DD-I, DD-News except Sports and imported programmes may
be repeated over DD- India and/ or DD-Bharati Channels at time slots decided by
Doordarshan without any commercials as telecast over DD-Channels within 7 days
of the initial telecast. Programmes on DD- India and DD Bharati Channels will
also be repeated within 24 hours. This natural cycle will be treated as a
single telecast. The Producer will be required to submit the separate Beta
tapes of the programmes for the purpose without commercials. Commercial terms
agreed upon for telecast of the programmes under sponsored category over
DD-1 / DD-News shall include the right of Doordarshan to
telecast the same on DD- India and/ or DD- Bharati Channels without any payment
to the producer.
reserves the right to repeat the serial on the same channel at any other point
of time within 48 hours without originally telecast commercials and also
reserves the right to utilize the Commercial Time before, after and within the
serial so telecast as deemed fit without any payment to the producer.
Producer will not be allowed to exploit the programme on Internet and new media
except its promotion during the pendency of contract, for telecast on
Producer will have to ensure the delivery of telecast tapes without commercials
two clear working days in advance for preview by Doordarshan. He will also
ensure the delivery of final telecast tape with commercials one clear working
day before the date of telecast for technical clearance and final telecast.
(v) Programmes produced and submitted for
telecast on Doordarshan should conform to the Broadcasting and Commercial Codes
(vi) If so required, the Producer shall have
to edit/delete the sequences from the episode as suggested by Doordarshan.
(vii) Only Doordarshan logo will be
carried during the telecast of the programme. Producer's caption will be
telecast before and after the programme.
episode of the programme will begin and end with the montage of Doordarshan.
may, with the concurrence of the right holder(s) re-telecast any sponsored
programme at such terms and conditions as maybe prescribed, from time to time
in the Doordarshan's Commercial Rate Card.
may undertake commercial marketing of an indigenously produced programme within
the country or abroad and sale proceeds shall be shared between the
Rights-holder (s) and Doordarshan in such manner as may be mutually agreed.
This shall not, however, apply in respect of TV programmes imported directly by
Doordarshan or by private individual or organizations.
Sponsored programmes will be premiered on Doordarshan. Doordarshan can also
consider serials telecast on other channels provided the programmes had TRP of
at least 10 and the Producer pays 50% premium on the telecast fee.
of sponsored programmes whose offers are accepted will not be allowed to offer
for telecast the same programme / programmes to any other channels for six
months from the date of telecast of the last episode of the series
Producer shall make available to Doordarshan free of cost a VHS cassette of the
Producer shall be required to sign an affidavit regarding possession of TV
rights of the programme, a programme agreement and a declaration - cum -
dispute, if any, will be resolved through arbitration under the Indian
Arbitration and Conciliation Act 1996. The Sole Arbitrator will be appointed by
CEO, Prasar Bharati whose award shall be final' and binding.
(xvi) Courts at
Delhi shall alone have the jurisdiction to decide any dispute arising out of
this Scheme, on the national channels and the respective state capitals for
regional language programmes.
producer, whose proposal has been rejected by the Selection Committee may, if
he so desires, make a written application addressed to Director General
Doordarshan for reconsidering his proposal indicating the ground on which the
proposal may be re-considered.
application to this effect shall be made by the Producer within a period of one
month of the issue of the letter conveying the rejection of his proposal. No
application for re-consideration of the proposal received after the expiry of
the said period of one month shall be entertained by Doordarshan on any ground
application for re-consideration of the proposal shall be accompanied by a
non-refundable fee of Rs. 25,000/- in the form of a
Crossed bank Draft payable in favour of 'PBBCI' Directorate General,
Doordarshan, New Delhi, for national channels and Directors of respective
Doordarshan Kendras for DD Regional Channels.
shall place the said application for reconsideration of the rejected proposal
before an Appellate Authority. The Appellate Authority headed by DG Doordarshan
would consist of the following officers:
outside experts (only those who did not adjudicate the proposal originally)
Its decision will be
final and no further request for re-consideration of the proposal shall be
entertained. The decision on the reconsideration of the proposal shall be
communicated to the producer within a period of three months.
9. REGIONAL KENDRAS
guidelines prescribed for the consideration processing and approval of the
proposals for telecast of TV programmes on Doordarshan's National Network shall
apply, mutatis mutandis, to the proposals for
telecast of TV programmes by Regional Kendras, subject to the following
The proposal shall be accompanied by a non refundable processing fee in the
form of a Crossed Bank Draft of the value of Rs.10,000/- payable in favour of
"Drawing and Disbursing officer, Doordarshan Kendra" (concerned). In
case of proposals meant for Regional Satellite Channels (without Terrestrial
support), the fee payable will be Rs. 2,000/-.
Evaluation Committee constituted for the purpose of carrying initial scrutiny
and evaluation of all proposals, category-wise, shall consist of the following
officers of the Doordarshan Kendra:
a. Chief Producer (in-charge sponsored
b. Deputy Director of Programmes and Executive
Producer (in-charge sponsored programmes)
(in-charge sponsored programme)
d. Station Engineer
case the Committee feels that the proposal on specific subject on history,
science etc needs expert's opinion the Committee may recommend to the Selection
Committee for co-opting experts in those fields.
Selection Committee shall consist of:
a. Director of Doordarshan Kendra
b. Chief Producer (in-charge
c. Superintending Engineer! Station
d. News Editor (to be invited for
News & Current Affairs Programmes)
e. Deputy Director Programmes /
Executive Producer (in-charge sponsored programme).
f. Local Head of AIR! Regional
Film Censor Board / Press Information Bureau.
g. Three outside experts.
Regional Kendras will
maintain a panel of at least 15 eminent personalities of impeccable credentials
from the fields of art, literature, broadcasting, media etc. to be nominated by
the Zonal DOG on the recommendation of the Director of the Regional Kendra.
Among the 15 persons, three persons would be invited on rotation for the
selection. Among the three, at least one would be a lady. Besides, there would
also be an expert who has a marketing background.
case of Regional channel with terrestrial support, the Selection Committee of
Kendras may approve up to 52 episodes in case of weekly serials and 260
episodes of a daily soap. In other words, proposals shall only be accepted for
52 weeks. Extension beyond this should be recommended only in the most
exceptional cases to DG: Doordarshan. Kendra's recommendations should be based
on the quality of the programme, popularity of the serial in terms of TRP
Ratings, status of proposals next in line and payment behaviour of the
producer. The extension in the Directorate shall be considered by Deputy
Director General in charge of the Kendra/Zone and will be put up to DG:
Doordarshan for approval.
There would be a
review of the overall quality of the serial and also its TRP ratings after 8
weeks and withdrawal after 13 weeks if performance not found satisfactory.
Similar review would be made after prescribed number of weeks in case of
serials given extension beyond the normal number.
case of RLSS channels (without terrestrial support), initial approval even
beyond 52 weeks may be given in consultation with DG: Doordarshan.
should take an undertaking from the producer that their programme telecast on
regional terrestrial channel would be repeated on RLSS channel at Doordarshan's
discretion without any commercials within 7 days of initial, telecast on regional
terrestrial channel. This natural cycle will be treated as a single telecast
The Producer will be required to submit separate Beta tapes of the programmes
for the purpose without commercials. Commercial terms agreed upon for telecast
of the programmes under sponsored category over Regional terrestrial channel
shall include the right of Doordarshan to telecast the same on RLSS Channel
without any payment to the producer.
10. APPELLATE AUTHORITY
The application for
reconsideration of a proposal rejected by the Selection Committee of the Kendra
shall be addressed to the Director of the Kendra concerned indicating the
ground on which the proposal should be reconsidered and shall be accompanied by
a non refundable processing fee payable by Crossed Bank Draft of Rs. 5,000/-
payable to Drawing and Disbursing officer, Doordarshan Kendra concerned".
applications so made shall be forwarded by the Director of the Kendra concerned
to Directorate General Doordarshan along-with a complete set of the proposal
originally received and the recommendations/ observation made by the selection
proposal for reconsideration shall be placed for final decision before a review
Committee headed by Additional/ Deputy Director General in-charge of the
Regional Kendra and a minimum of three outside experts from the panel of
experts of the Regional Selection Committee. However, these experts will be
those who have not participated in the earlier selection/ rejection process.
(c) For any disputes relating to sponsored
programmes, the adjudicating Authority shall be DG Doordarshan.
11. 'ONE-OFF' PROPOSALS
One-off proposals may
be accepted subject to confirmation of availability of slots without disturbing
revenue earning slots. .Various channels' Regional Kendra of Doordarshan can
receive 'one-off' proposals in the following categories for telecast on
National and Regional Kendras/channels.
i) Making of the films
ii) Anniversary/festival specific programmes
iii) Sporadic public utility/public interest
iv) Films/ documentaries relevant to specific
v) Series/ serials
not more than eight episodes
vi) Events; and
viii) Any other subject relevant to
programming on the Channel.
Complete proposals with broadcast tapes, if available, will be accompanied with
a non-refundable Demand Draft of Rs.10,000/- for National Channel and Rs.5,000
for DD-News and regional Kendras/channels would be submitted by the Producer.
If the proposal is for National Satellite Channel(s) (without any terrestrial
support) the processing fee payable is Rs.1,000/- and for Regional Satellite
Channel (without any terrestrial support) the processing fee payable is
Rs.500/-. In respect of proposals received from Government Departments/
Undertakings (both from Central/States) no processing fee would be payable.
These proposals can be evaluated by an Internal Evaluation Committee at the
Directorate for national programmes and at Kendra for local programmes.
12. IMPORTED PROGRAMMES
programme imported by private individuals or organizations in accordance with
such policy as may be laid by the Government for such imports, may be offered
to Doordarshan for telecast under the sponsorship scheme.
offers made in this behalf shall be considered for approval by the Committees
as mentioned in Para 3 above. The applicant / right holder shall pay the
processing fee as mentioned in Para 2 (v) or Para 10 as the case may be.
offer shall be made with supporting documents specifying that;
(a) The applicant
possesses exclusive TV rights (terrestrial and satellite) for telecast of the
programme on Doordarshan.
(b) The Channel of its
import in India;
(c) The import
has been made strictly in accordance with the procedures prescribed by the
Government of India and does not contravene FEMA regulations; and
(d) Foreign feature
films are to be certified fit for public exhibition with a U certificate in India
by the Central Board of Film Certification
individual or organisation whose offer for telecast of an imported TV Programme
is accepted by Doordarshan shall be required to make available to Doordarshan
the required number of episodes as decided by Selection Committee.
terms and conditions for telecast of imported TV programmes shall be the same
as provided for in respect of TV -programmes assigned to outside Producers
under this scheme subject to such modifications as may be prescribed in
Doordarshan's Commercial Rate Card.
OF DOORDARSHAN PROGRAMMES
shall be free to offer its own TV Programmes or those imported by it for
Commercial terms and conditions for such sponsorship shall be the same subject
to such modifications as prescribed in Doordarshan Commercial Rate Card.
anything contained in these guidelines, Doordarshan may, with the prior
approval of the Empowered Committee consisting of CEO, Member (Fin) and DG: DD.
(a) Accept any proposal for
telecast of TV programme under this scheme in relaxation of any of these
guidelines ; or
(b) Issue any directive relating to
all or any aspect of a sponsored programme, in whole or in part, and the
producer shall act in accordance with such directive.
(c) Accept the proposals sue
motto on their merit as per channel and programming requirement.
In all the above
cases/ the decision(s) of the Empowered Committee will be got ratified by
Prasar Bharati Board.
REGIONAL DD CHANNELS